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Art direction, illustration, guideline and design systems documentation
Attentive Illustration System
I lead the creation of a bold new brand illustration system following a major company rebrand. I created guidelines and documentation regarding brand application and usage rules while establishing a central asset library within Figma for easy sharing with marketing/product design teams.
Art direction, branding, illustration, campaign landing page design
Attentive SMS Marketing 101
I lead design for Attentive's SMS 101 campaign. The guide covers best practices aimed at new marketers hoping to increase ROI through Attentive's conversational commerce products. Additional campaign extensions include a custom signup page for top of funnel clients and targeted digital ads.
Art direction, style frame design, motion graphics storyboarding
Attentive x Salesforce
Attentive's integration with Salesforce Marketing Cloud unlocked powerful new CRM tools for multichannel marketers. I partnered with marketing and sales leading the style frame designs and art direction for this major announcement motion graphics video.
Art direction, motion graphics, illustration, web design, brand design
Attentive Email Platform Launch
In late 2022, Attentive launched email marketing alongside its world class SMS product. I lead the digital launch and created key event illustrations, animations, landing page and additional marketing touch points for social media and web.
Art direction, illustration, brand design
Attentive Goods Merch
You should always judged a team by the quality of their merch! The Attentive goods storefront allowed the brand team to create physical goods for SMS lovers. From stickers to apparel and accessories, below are some of my favorite pieces as acting merch designer.
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